Marketing / White Papers

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    This hard-hitting and ground-breaking report, which includes an abundance of benchmarking data drawn from two MPF surveys conducted earlier this year, serves as a wake-up call for leaders and owners of smaller and mid-size US law firms. We strongly maintain that to be successful in the future, law firms must be run more like a business and less like loose confederations of sole practitioners. For most firms, this involves change and accountability. And lawyers don’t like either. Leadership and planning are required. Here are some of our report’s major themes:

    • Firm owners must accept the fact the profession is undergoing unprecedented change and that your law firm must adapt if it wants to survive and prosper.
    • Strategic planning is no longer optional. Firms need a vision for the future and a plan to get where they want to go. “Hope and pray” is not a good strategy in a rapidly changing marketplace.
    • Firms must invest in the leadership and business development skills of their young lawyers. They are the future of your firm.
    • Importantly, law firms must proactively address issues involving problematic partners. They are affecting the culture and profitability of your firm much more than you realize.
    • The time has come for firm leaders to exercise “more leadership” and “less management.”

    You need to review this report. You need to share it with your partners. Importantly, your firm must respond to the changing marketplace. Otherwise, you may find yourselves selling buggy whips when the rest of the world has moved beyond them.

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  • article

    William and Ian teamed up to write this forward-thinking White Paper to help your law firm adapt to the challenges and opportunities created by the shifting legal marketplace. Rather than proceeding with business as usual and hoping for a different outcome, today’s most successful law firms are undertaking thorough examinations of how their business models are built for the “new normal.” The five-page White Paper is divided into four chapters:

    • Client Selection: Finding Your Niche
    • Pricing and Profit Model: Choosing a Sustainable Profit Model
    • Scope of Activities: Figuring Out What You Do and What You Don’t Do
    • Winning and  Keeping the Business: Differentiating Your Firm

    We especially like the “Take Five” questions to ask about your firm and how it can do things better.

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  • article

    Social Media Policy

    by Jaffe PR

    By now, almost all of the AmLaw 200 law firms have adopted social media policies to guide how their lawyers and staff conduct themselves and represent the firm in various online forums, including blogs, listservs, LinkedIn and even Facebook. Yet, according to audience polling at The 2012 MPF Spring Conference, fewer than half of mid-size firms have such policies in place. Even fewer mid-size firms provide training to their lawyers and staff. This White Paper by Jaffe PR will help you develop your firm’s own policies and procedures in this rapidly changing area.

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  • article

    Every December, Bob Denney presents his annual report entitled "What's Hot and What's Not in the Legal Profession." This is the 22nd year he has compiled his observations and shared them with clients and friends. In this year's edition, Bob reports that law firms are adopting formal social media policies and, after a one or two-year hiatus, are getting back to holding their annual Firm Retreats.

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  • article

    The Attorney Hiring Zone: Top Activities to Win New Clients 

    by BTI Consulting Group for Hellerman Baretz Communications

    This 14-page White Paper, released in November 2009, studies the hiring methodologies of in-house counsel at Fortune 1000 and Global 500 companies. The research concludes that peer referral is the most powerful way for a lawyer (or firm) to catapult into the "hiring zone," and that superior client service drives peer referrals. A scheduled in-person meeting is #2 on the list. It takes seven attempts to get that meeting, and most lawyers give up after the first try.

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