Marketing / Articles
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Marketing to Your Existing Clients:
Three Can’t Miss Programs [EDIT]AttachmentThis classic article originally appeared in Law Marketing Exchange, LMA’s national newsletter, back in 1997. Its lessons are more important and relevant than ever. Take great care of your current clients – the ones you want to keep, anyway – and focus your marketing and business development resources accordingly. Provide solid legal work and, perhaps more important, great service. Go visit them. Join their organizations. Throw them a party. Show them you care.
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Leighton is the former managing partner of Nexsen Pruett, a 180-lawyer firm with eight office locations in the Carolinas. He wrote this article for Lawyers Weekly and was also kind enough to share it with us. Like waiters, Leighton says, lawyers are in the customer service business.
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Guide to Developing Your Personal Marketing and Business Development Plan
Read MoreThere are two kinds of lawyers in private practice: Lawyers with clients and lawyers who work for lawyers with clients. The difference between the two is a personal marketing and business development plan. Putting your plan in writing helps focus time and attention on building relationships and reputation among persons in a position to hire and refer you. This article includes our template for an individual plan, along with supporting articles and resources.
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Read More
The right marketing director can add substantial (yet difficult to quantify) value in helping your law firm develop strategy and setting priorities for your marketing and business development programs. If your firm has 30 more lawyers, hiring an in-house marketer can be a very wise investment indeed.
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Young Professionals:
Cultivate the Habits of Friendship [EDIT]Read MoreLaw firms often struggle with how to get associates and younger professionals involved in business development early in their careers. In this article, Maister offers the best piece of advice – they should start by cultivating the habits of friendship. Forward this must-read primer to your associates today!
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Seven Habits of Successful Rainmakers [EDIT]
Read MoreWhat separates your firm’s rainamkers from its minders and grinders of the work they originate? Sara has identified seven defining traits and characteristics. And the good news, she says, is that that are made, not born.
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