Marketing
A great Leadership Conference. The MPIEs always excel.
I look forward to this Conference every year. It really helps me to be a more effective firm leader.
A very organized and well-run conference. Great food. Great hospitality.
Thank you for allowing me to participate. Your team is masterful at making all feel valued at your event and I dare say helping attendees see the value in attending.
Thank you for the invite to speak on the Managing Partner panel. Even though I have now attended 7 MPFs, I always bring back substantive and helpful information for my partners.
Hands down the best leadership conference for managing partners I've ever attended.
I highly recommend the MPF Leadership Conference. I've participated many times, as have several of my partners. We leave with new ideas and fresh perspectives every time.
I thoroughly enjoyed participating in this year's Conference. Thank you for your enthusiasm and leadership.
Thank you for what you do for our industry. I go to a lot of conferences, and your event is the one I look forward to and gain the most from each year.
Thank you for putting on another outstanding MPF Conference. I came away, once again, feeling reassured and encouraged.
At the end of the day, it’s about relationships
Generally, clients hire lawyers, not law firms. And they hire lawyers they know, like and trust. That means lawyers have to get out of their offices to build and cultivate relationships with individuals in a position to hire and/or refer them if they want to develop a book of business.
Existing clients are the best place to start. They represent the “low-hanging” fruit, as they say. Client site visits, client appreciation events and client seminars are great ways to get closer to them.
Prospective clients are considerably more elusive, and it takes 5-7 times more time, effort and energy to reel in a new client than to keep the one you already have. Active participation in key associations, seminars, newsletters and social networks are effective tools to consider. It takes time, focus and persistence to be successful.
This section includes some great articles and resources on marketing and business development at the firm, practice group and individual attorney levels.
Additional Information
Please contact us at 404.885.9100 or [email protected]
